The weekend before Eid al Adha, we spent the day at Newham Community Project alongside Joshieman and his dad.
Together, we helped distribute meals and small Sunnamusk care packages to members of the local community. Nothing elaborate. Just a meal, a fragrance, a handwritten card, and a few moments of conversation.
Sometimes, those simple gestures stay with you the longest.
Newham Community Project has been serving its community for years. Alongside its food bank and support programmes, it provides a place where people can find practical help, connection, and dignity when they need it most.
For us, supporting initiatives like this is an important part of what Sunnamusk Foundation exists to do.
What made the day especially meaningful was the people we shared it with.
Many of you will know Joshieman through his work advocating for autism awareness and inclusion. Abid has followed his journey for many years, partly through a personal connection to autism within his own family. The values that underpin Joshieman's work — kindness, listening, positivity and community — are values that resonate deeply with us too.
His dad joined us as well.
Neither of them are Muslim.
Yet they chose to spend part of their weekend helping us honour a tradition that means so much to our community. There was something quietly beautiful about that. A reminder that generosity, compassion and service are values that reach far beyond any single faith, culture or background.
Eid al Adha is often described as a time of sacrifice. But it is also a time of gratitude. A moment to recognise what we have, and to share it with those around us.
That spirit belongs to all of us.
We captured the day as it happened — honest, unscripted and full of small moments that matter.
If you'd like to join us on the journey, we'd love for you to watch the film.
