Eau de Parfums'

The French term ‘Eau de Parfum’ translates to perfume water. Beautifully blended and truly intense pure fragrance is diluted, ready to send you on a truly enriched olfactory journey. Generally, you can expect between 15-20% of the bottle to be pure fragrance – ensuring a rich, long-lasting aroma.

Eau de Parfums hold a higher concentration of the pure fragrance, meaning the scent is normally stronger, more complex and lingers longer on the skin. Compared, Eau de Toilette is composed with around 10-15% pure perfume oil.

Each and every perfume has its own uniqueness, even down to how long it’ll last. From the very first spritz you can usually expect to smell its perfectly blended notes for the next 4-5 hours, or even up to 8 for more intense scents.

To apply, simply spray directly onto your skin. We recommend spraying on the body’s pulse points (think: the wrists, neck, inner elbow and behind the ear), as these areas are warm and will naturally disperse the scent through heat. Try to avoid rubbing it once you’ve sprayed and wait for it to dry before applying clothes to the area.

Of course! You may discover different fragrances for different moments – for example, you may prefer a deep, woody and amber scent for after-dark occasions, while going for a light, floral blend for daytime wear. It’s all in your hands and we encourage you to find your signature.

The more concentrated the perfume, the more expensive it is – this is because it has a higher level of pure fragrance within it.

Yes! Fragrance is personal – and the best way to make your own unique scent is to layer your most adored aromas.

Normally the fragrance will be expertly blended with the same top, heart and base notes and so will have the same scent. However, the higher the concentration, the stronger and longer-lasting it tends to be.