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CULTURE AND VALUES

Family Roots and Inclusion

Sunnamusk’s origins as a small family business remain at the centre of its cultural fabric. Despite expansion, we maintain a sense of familial connection and authenticity. Diversity has always been standard at Sunnamusk, reflecting both the cultural fusion at the heart of our brand and our home in East London. At Sunnamusk, we celebrate difference and togetherness to create an inclusive, happy and welcoming organisation.

Bold and Brave

Sunnamusk collaborates with highly skilled perfumers to produce an exclusive range of the finest fragrances. Our passion and commitment to quality craftsmanship resonates with discerning customers who appreciate exquisite scents. Since our conception, we have retained a disruptive and agile nature that sets us apart from brand competitors - we refuse to match the status quo of perfumery.

Our Customers, Our People

People are inherently at the core of our business and perfumery as a whole - what is fragrance without someone to wear it! Thus, our customers and employees are integral to what we do. We aim to always exceed our customers’ expectations, giving them the experience of luxury fragrance. In-house, we see collaboration and communication as the building blocks of our organisation. Sunnamusk’s community does not begin and end with our customers and employees, however. We acknowledge the responsibility to give back to all people, and the creation of the Sunnamusk Foundation has enabled us to do so.

Proud to be Responsible

We operate with strong moral principles of trust, responsibility and professionalism. We take pride in our work and what we contribute to the wider goal of becoming leaders in the fragrance industry. Trust, care and hard work is what allows our employees and our company to thrive.

Innovation and Growth

Sunnamusk’s journey started with a vision fuelled by determination.
Despite starting with a capital of just six hundred pounds, the founders sought to create a successful fragrance house. Our unwavering passion for perfumery drove them from market stalls in East London to a global brand. Sunnamusk’s rapid growth exemplifies our innovative spirit and our continual embrace of change and evolving customer tastes.

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