Step Inside the World of Fine Perfumery

Sunnamusk had the honour of hosting an exclusive event at the iconic Soho House White City in July 2025. It was a truly memorable evening where fragrance met artistry, and passion met precision.

This special occasion brought together a curated group of fragrance lovers, creators, and industry insiders for an immersive experience led by world-renowned master perfumer Christian Provenzano, who has been instrumental in crafting some of the most beloved scents in the Sunnamusk collection.

Set against the stylish backdrop of Soho House’s rooftop terrace, guests sipped on signature mocktails while exploring the full range of Sunnamusk fragrances. The air was filled not only with scent, but with curiosity and conversation, a celebration of craftsmanship and community.

The highlight of the evening was an intimate cinema-style session where Christian shared rare insights into his creative process. From selecting raw materials to the stories behind each scent, he offered a glimpse into the heart of perfumery; where instinct, memory, and chemistry intertwine. His candid Q&A shed light on the depth and discipline involved in bringing a fragrance to life.

Guests were also given a sneak preview of two upcoming Sunnamusk exclusives, guided personally by Christian. During an interactive smelling session, attendees explored the raw materials and olfactory building blocks that will define these exciting new launches. The reactions were overwhelmingly positive, a promising sign of what’s to come.

A Scented Thank You

We’re incredibly grateful to all those who attended and made the evening so special. Events like this reflect the spirit of Sunnamusk, bringing people together through scent, storytelling, and shared experience.

And a heartfelt thank you to Christian Provenzano, whose brilliance and generosity continue to shape the future of fragrance at Sunnamusk.

Stay tuned. A new era of perfumery is just beginning.