Best Luxury Perfumes | Sunnamusk Persona Relaunch – Sunnamusk UK

On a rainy afternoon in Notting Hill, Sunnamusk brought warmth, fragrance, and connection to the heart of London. Guillam Coffee House was transformed into the Persona Café for one day only, as we celebrated the relaunch of our beloved Persona Collection - a line of luxury eau de parfums crafted to embody strength, elegance, and individuality.

More than a fragrance event, this was a gift to the community. Hundreds of guests were welcomed with complimentary drinks and hand-crafted treats, each inspired by the four Persona fragrances. From an iced matcha paired with a rich chocolate orange bun for Abid Ambre, to a soothing chai with lemon and blueberry loaf for Victory, every detail mirrored the essence of our scents. For Midnight, guests enjoyed a vibrant berry smoothie and strawberry basil cake, while Zeyara was paired with a Spanish latte and a timeless Victoria sponge.

Despite the rain, queues stretched outside - proof that fragrance has the power to bring people together. Guests not only savoured food and drink but also experienced our newly reimagined Persona Collection with stronger, longer-lasting perfumes and sleek new bottles. Each visitor left with a gift bag including samples of all four fragrances, a reminder that accessible luxury should be shared.

The Persona Collection

Abid Ambre – Deep, warm, and commanding, perfect for those seeking the best perfume for men who appreciate timeless strength.
Victory – A modern, uplifting scent with zesty citrus and fresh spice, designed for confidence and celebration.
Midnight – A romantic, captivating blend of fruit and florals, made for moments that linger.
Zeyara – Soft yet powerful, a fragrance of grace and depth, celebrated as one of the best perfumes for women.

This event was more than a launch - it was a promise. A promise to continue giving back, creating spaces where fragrance meets culture, and sharing the beauty of scent with our community.

The Persona Collection is now available online and in-store. And this is just the beginning- more experiences, more fragrances, and more memories are on the horizon.